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2010 Conference:
Professional Development
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Giant Screen Industry 101: Sharing Insider Information with New Members and Those Who Want to Brush Up on the Basics
Friday, September 24, 3:30 pm-6:00 pm
The giant screen cinema world can be challenging for newcomers as well as veterans because of the constantly changing environment. This workshop is a relaxed, nonthreatening program that brings together colleagues in the field to share their perspectives and expertise. Participants are encouraged to ask questions, and they will be able to follow up with presenters over the course of the conference to get additional information. There will also be a light refreshment break to allow for networking.
This workshop consistently gets the highest ratings from attendees because it gives attendees information that they can use to improve their giant screen success. It is an excellent way to launch into the conference and meet fellow attendees in a smaller setting.
Topics will include:
- Marketing the giant screen experience
- Programming studio films and the value of classic films for newer theaters
- Projection Booth Operations---Just how long does it take to build a print? Compare the wide range of 3D glasses options. How safe is your operation? Have you seen a 15K projector lamp up close?
- What is film? How long will it be around?
- What are some considerations in making the jump to digital?
- Financial metrics, theater admission pricing
- A successful model for a membership-based audience
- A glossary of key terms---What is a Certified Giant Screen Cinema? What is a DMR film, ATP, QTRU, and an ROE?
Moderator: Diane Carlson, Pacific Science Center
Presenters: Ron Bartsch, The Henry Ford; Mark Bretherton, IMAX Theatre Sydney; Toby Mensforth, Smithsonian Enterprises; Derek Threinen, Pharos Research and Consulting; Paul Wild, National Geographic IMAX Theatre, Destination Cinema, Inc.; Dave Duszynski, Cincinnati Museum Center
Wake Up to New Marketing Ideas
Sunday, September 26, 7:30 am – 9:00 am
Make sure you are awake so you don’t miss out on great marketing ideas you can use in your theater. Marketing pros from a variety of theaters in different geographic areas will share their most successful marketing strategies--from stunts to social media tips--in this fast-paced session. Speakers will be limited to 5 minutes each. Then there will be an open mic session where participants in the audience can share their best ideas---and there will be a prize for the best tip from the audience (selection will be made by the panelists). Each audience participant will be limited to 90 seconds. This will also give conference attendees a chance to see who they want to meet at the next break to exchange audience boosting ideas.
Moderator: Mary Jane Dodge, MacGillivray Freeman Films
Panelists: Mike Day, Science Museum of Minnesota; Julie LaRoche, Montreal Science Centre; Mark Bretherton, IMAX Theatre Sydney; Bernie Gaw Paine, IMAX Corporation; Robin Miller, Louisville Science Center, Mary Altman, World Golf Hall of Fame.
The New Language of Digital for Exhibitors and Distributors
Monday, September 27, 2:30 pm – 3:30 pm
This discussion will focus on the new challenges faced when content is distributed and projected from a hard drive--or over the airwaves--instead of on traditional 15/70 film. The session will include discussions on the essential terminology, as well as an overview of the logistics of digital exhibition and distribution, with the express purpose of demystifying it for both the exhibitors and distributors.
Moderator: Glenn Newland, Technicolor
Panelists: Paul Fraser, Blaze Digital Cinema Works; Projectionist – To Be Announced
This session will also include the following technical presentations:
It Just Keeps On Getting Better and Better
Presented by: Norlynn Coar, Kodak
This spring Kodak released the newest addition to the Vision3 family of camera negatives. Whether used in production for image origination or in postproduction for recording digital original negatives, Vision3 5213 200T offers superior resolution, latitude, color fidelity, and fine grain. In this session we will take a quick look at the attributes of the new film, which combine to create an exceptional image on the giant screen.
How to Shoot Polar Bears Underwater in 15/70...from Two Feet Away!
Presented by: Greg MacGillivray, MacGillivray Freeman Films
For the film To The Arctic, a project MacGillivray Freeman Films has been developing for decades, Greg MacGillivray researched the project beginning in 1995. In 1998 at the Wildlife Film Festival, he saw underwater images of polar bears diving and swimming like Michael Phelps--he’d never seen this before. So, he asked the brilliant cameraman who shot the underwater alligators for MacGillivray Freeman in Hurricane on the Bayou, “Can you do this, too?” This is the story of Bob Cranston’s amazing accomplishment.
New Film Marketing Briefs
Monday, September 27, 9:00 am–1:00 pm
During the Trade Show in the Convention Center
- Quick 30-minute presentations loaded with information you can use to market films.
- Marketing resources and tools for effective marketing campaigns, including best practices by theaters.
- Learn marketing strategies for specific films or take away ideas.
- Maximize your marketing opportunities!
Giant Screen Industry 101: Sharing Insider Information with New Members and Those Who Want to Brush Up on the Basics
Friday, September 24, 3:30 pm-6:00 pm
The giant screen cinema world can be challenging for newcomers as well as veterans because of the constantly changing environment. This workshop is a relaxed, nonthreatening program that brings together colleagues in the field to share their perspectives and expertise. Participants are encouraged to ask questions, and they will be able to follow up with presenters over the course of the conference to get additional information. There will also be a light refreshment break to allow for networking.
This workshop consistently gets the highest ratings from attendees because it gives attendees information that they can use to improve their giant screen success. It is an excellent way to launch into the conference and meet fellow attendees in a smaller setting.
Topics will include:
- Marketing the giant screen experience
- Programming studio films and the value of classic films for newer theaters
- Projection Booth Operations---Just how long does it take to build a print? Compare the wide range of 3D glasses options. How safe is your operation? Have you seen a 15K projector lamp up close?
- What is film? How long will it be around?
- What are some considerations in making the jump to digital?
- Financial metrics, theater admission pricing
- A successful model for a membership-based audience
- A glossary of key terms---What is a Certified Giant Screen Cinema? What is a DMR film, ATP, QTRU, and an ROE?
Moderator: Diane Carlson, Pacific Science Center
Presenters: Ron Bartsch, The Henry Ford; Mark Bretherton, IMAX Theatre Sydney; Toby Mensforth, Smithsonian Enterprises; Derek Threinen, Pharos Research and Consulting; Paul Wild, National Geographic IMAX Theatre, Destination Cinema, Inc.; Dave Duszynski, Cincinnati Museum Center
Wake Up to New Marketing Ideas
Sunday, September 26, 7:30 am – 9:00 am
Make sure you are awake so you don’t miss out on great marketing ideas you can use in your theater. Marketing pros from a variety of theaters in different geographic areas will share their most successful marketing strategies--from stunts to social media tips--in this fast-paced session. Speakers will be limited to 5 minutes each. Then there will be an open mic session where participants in the audience can share their best ideas---and there will be a prize for the best tip from the audience (selection will be made by the panelists). Each audience participant will be limited to 90 seconds. This will also give conference attendees a chance to see who they want to meet at the next break to exchange audience boosting ideas.
Moderator: Mary Jane Dodge, MacGillivray Freeman Films
Panelists: Mike Day, Science Museum of Minnesota; Julie LaRoche, Montreal Science Centre; Mark Bretherton, IMAX Theatre Sydney; Bernie Gaw Paine, IMAX Corporation; Robin Miller, Louisville Science Center, Mary Altman, World Golf Hall of Fame.
The New Language of Digital for Exhibitors and Distributors
Monday, September 27, 2:30 pm – 3:30 pm
This discussion will focus on the new challenges faced when content is distributed and projected from a hard drive--or over the airwaves--instead of on traditional 15/70 film. The session will include discussions on the essential terminology, as well as an overview of the logistics of digital exhibition and distribution, with the express purpose of demystifying it for both the exhibitors and distributors.
Moderator: Glenn Newland, Technicolor
Panelists: Paul Fraser, Blaze Digital Cinema Works; Projectionist – To Be Announced
This session will also include the following technical presentations:
It Just Keeps On Getting Better and Better
Presented by: Norlynn Coar, Kodak
This spring Kodak released the newest addition to the Vision3 family of camera negatives. Whether used in production for image origination or in postproduction for recording digital original negatives, Vision3 5213 200T offers superior resolution, latitude, color fidelity, and fine grain. In this session we will take a quick look at the attributes of the new film, which combine to create an exceptional image on the giant screen.
How to Shoot Polar Bears Underwater in 15/70...from Two Feet Away!
Presented by: Greg MacGillivray, MacGillivray Freeman Films
For the film To The Arctic, a project MacGillivray Freeman Films has been developing for decades, Greg MacGillivray researched the project beginning in 1995. In 1998 at the Wildlife Film Festival, he saw underwater images of polar bears diving and swimming like Michael Phelps--he’d never seen this before. So, he asked the brilliant cameraman who shot the underwater alligators for MacGillivray Freeman in Hurricane on the Bayou, “Can you do this, too?” This is the story of Bob Cranston’s amazing accomplishment.
New Film Marketing Briefs
Monday, September 27, 9:00 am–1:00 pm
During the Trade Show in the Convention Center
- Quick 30-minute presentations loaded with information you can use to market films.
- Marketing resources and tools for effective marketing campaigns, including best practices by theaters.
- Learn marketing strategies for specific films or take away ideas.
- Maximize your marketing opportunities!
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Concurrent Sessions
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Print
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Saturday, September 25
3:30 pm - 4:45 pm
Beyond Tweets and Pokes: New Trends in Social Media
Location badges… mobile tags… crowd sourcing… augmented reality. 2010 has ushered in a host of new social and mobile marketing tools for engaging audiences and growing a meaningful profile in the social community. Following up on the highly rated 2009 GSCA presentation on Facebook, Twitter, and Bluetooth proximity marketing, this year’s session will drill down into today’s emerging applications, from Foursquare to QR to Ning. Aimed at museums, theaters, and filmmakers, this timely session features presentations and case studies on mobile engagement, customizing social media platforms, and social business design (from SM policies to budget allocations and measuring ROI). Panelists will include familiar faces showcasing unique applications of these new tools as well as social media experts providing eye-opening perspectives and ideas for everyone looking to bolster their SM portfolio. Bring your phone…the presentation will include some fun and informative demonstrations and interactivity.
Moderator: Andy Wood, Giant Screen Films
Panelists: Rich Swietek, Rattle Advertising; Peter Fasano, Dachis Group; Wayne LaBar, Liberty Science Center
“All We Want Are the Facts, Ma’am”: Incorporating Fictional Content in Fact-based Giant Screen Films
Storytelling is a recognized form of pedagogy, but its use in science learning is still somewhat controversial. In giant screen films, the dichotomy between lifelong learning and entertainment has fueled many discussions on the role of fiction in films that aim to educate the public about science. This session will present examples of films that have used fictional storylines in the narrative. An open discussion format with the film’s directors/writers and the audience will focus on the link between lifelong learning and entertainment.
Moderators: Jeffrey Kirsch, Reuben H. Fleet Science Center, Lifelong Learning Committee Co-chair; Mary Nucci, Rutgers University, Lifelong Learning Committee Co-chair
Panelists: Greg MacGillivray, MacGillivray Freeman Films; Lisa Truitt, National Geographic; Pascal Vuong, N3D Land Productions; Alice Apley, RMC Research
Breaking Down the Barriers: Implementing a Successful Relationship Between Theatre Management and Projectionists
In this session we will examine the dynamic relationship between theater management and projection crew--an area critical to the success and smooth operation of any theater. This multi-topic session is designed to facilitate better communication, teamwork, and mutual respect of job function/responsibility between theater managers and their projectionists.
Theater managers: get the inside story of what makes up a smooth-running projection booth, good projection staff, and a great working relationship between you and your projection manager. We will help you get a better technical understanding of the equipment in the projection booth--what it does and what it needs to consistently maintain great presentations.
Projectionists: we will help you to unravel the mysteries of your job to management in a way that can be easily understood, so that the tools and resources you need to consistently deliver top-notch shows can be better understood and recognized by your theater’s management. Topics of discussion include management-projection issues relating to show quality; show scheduling; turn-times; projection system uptime; booth safety (including lamp changes and print moving); booth operating budgets; and projectionist recruiting, hiring, training, and compensation.
Projectionists who cannot attend the session but have questions for the panelists should send them via Twitter using #IMAXProjection in the tweet.
Panelists: Ron Bartsch, Projection Manager & Certified IMAX Technician, The Henry Ford IMAX Theatre, Dearborn, MI; Michelle Duncan, Theatre Manager, Hackworth IMAX-Dome Theatre at The Tech Museum, San Jose, CA
Saturday, September 25
3:30 pm - 4:45 pm
Beyond Tweets and Pokes: New Trends in Social Media
Location badges… mobile tags… crowd sourcing… augmented reality. 2010 has ushered in a host of new social and mobile marketing tools for engaging audiences and growing a meaningful profile in the social community. Following up on the highly rated 2009 GSCA presentation on Facebook, Twitter, and Bluetooth proximity marketing, this year’s session will drill down into today’s emerging applications, from Foursquare to QR to Ning. Aimed at museums, theaters, and filmmakers, this timely session features presentations and case studies on mobile engagement, customizing social media platforms, and social business design (from SM policies to budget allocations and measuring ROI). Panelists will include familiar faces showcasing unique applications of these new tools as well as social media experts providing eye-opening perspectives and ideas for everyone looking to bolster their SM portfolio. Bring your phone…the presentation will include some fun and informative demonstrations and interactivity.
Moderator: Andy Wood, Giant Screen Films
Panelists: Rich Swietek, Rattle Advertising; Peter Fasano, Dachis Group; Wayne LaBar, Liberty Science Center
“All We Want Are the Facts, Ma’am”: Incorporating Fictional Content in Fact-based Giant Screen Films
Storytelling is a recognized form of pedagogy, but its use in science learning is still somewhat controversial. In giant screen films, the dichotomy between lifelong learning and entertainment has fueled many discussions on the role of fiction in films that aim to educate the public about science. This session will present examples of films that have used fictional storylines in the narrative. An open discussion format with the film’s directors/writers and the audience will focus on the link between lifelong learning and entertainment.
Moderators: Jeffrey Kirsch, Reuben H. Fleet Science Center, Lifelong Learning Committee Co-chair; Mary Nucci, Rutgers University, Lifelong Learning Committee Co-chair
Panelists: Greg MacGillivray, MacGillivray Freeman Films; Lisa Truitt, National Geographic; Pascal Vuong, N3D Land Productions; Alice Apley, RMC Research
Breaking Down the Barriers: Implementing a Successful Relationship Between Theatre Management and Projectionists
In this session we will examine the dynamic relationship between theater management and projection crew--an area critical to the success and smooth operation of any theater. This multi-topic session is designed to facilitate better communication, teamwork, and mutual respect of job function/responsibility between theater managers and their projectionists.
Theater managers: get the inside story of what makes up a smooth-running projection booth, good projection staff, and a great working relationship between you and your projection manager. We will help you get a better technical understanding of the equipment in the projection booth--what it does and what it needs to consistently maintain great presentations.
Projectionists: we will help you to unravel the mysteries of your job to management in a way that can be easily understood, so that the tools and resources you need to consistently deliver top-notch shows can be better understood and recognized by your theater’s management. Topics of discussion include management-projection issues relating to show quality; show scheduling; turn-times; projection system uptime; booth safety (including lamp changes and print moving); booth operating budgets; and projectionist recruiting, hiring, training, and compensation.
Projectionists who cannot attend the session but have questions for the panelists should send them via Twitter using #IMAXProjection in the tweet.
Panelists: Ron Bartsch, Projection Manager & Certified IMAX Technician, The Henry Ford IMAX Theatre, Dearborn, MI; Michelle Duncan, Theatre Manager, Hackworth IMAX-Dome Theatre at The Tech Museum, San Jose, CA
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