Best Marketing Campaign by a Distributor Award

Award Overview

This award honors the most effective and creative marketing campaign developed and executed by a GSCA member distributor to support the launch of a giant screen film released between June 1, 2024, and May 31, 2025.

Note: If the campaign launch took place within 60 days of the eligibility deadline, distributors may choose to submit their campaign for the following year’s award instead.

Who Can Enter

  • Only GSCA member distributors are eligible.
  • Distributors may submit multiple campaigns.
  • Campaigns in any language are welcome, but submissions must be in English.

Judging Panel

Entries will be judged by a panel of:

  • Marketing professionals from GSCA member theaters
  • External marketing experts in the cinema and entertainment sectors

Judging Criteria

Entries will be evaluated based on three key areas:

  1. Marketing Plan (20% of score)

Describe the campaign’s context, goals, strategies, and tactics.

Include your market size and budget, including in-kind sponsorships, to help judges fairly compare across different markets.

Limit: 600 words (approx. 2,700 characters)

  1. Implementation (60% of score)

Detail how the campaign was executed, including elements such as:

    • Public relations
    • Promotions
    • Advertising
    • Social media
    • Collateral and other marketing tools

Judges will evaluate the creativity and quality of execution.

Limit: 600 words (approx. 2,700 characters)

  1. Measurement of Outcome (20% of score)

Explain the impact of the campaign and how results matched goals.

Include quantifiable results such as attendance, box office, impressions, new audience reach, etc.

This section is mandatory for judging consideration.

Limit: 600 words (approx. 2,700 characters)

How to Submit

All entries must be submitted through the online submission form here.

To prepare your responses, download the recommended Submission Worksheet.

Note: The worksheet is for drafting purposes only. You must submit your entry online.

Additional Materials (Encouraged but Optional)

You may submit supporting files such as:

  • PDFs or scans of ads, press coverage, educational materials, etc.
  • Links to campaign-related websites, videos, or social media
  • Event photos
  • Media files (.mp3, .mp4, etc.)

Please collect all materials in a single folder labeled with your organization name and send via the file-sharing service of your choice to tammy@giantscreencinema.com

Or contact Tammy for instructions to upload via GSCA’s Dropbox.