May 20, 2021 — MacGillivray Freeman Films, the world’s foremost independent producer and distributor of original giant-screen 70mm films, announced today a partnership with MetaMedia, one of the fastest growing entertainment technology companies in the U.S., to bring educational films to conventional commercial theaters and drive-ins across the U.S. and Canada for educational and group screenings.
A number of MacGillivray Freeman’s films will be shown at theaters throughout North America, including Into America’s Wild, America’s Musical Journey and Great Bear Rainforest, among others. The partnership will expand the reach of these films beyond the markets where the films play exclusively in museum-based giant screen theaters. All the included films will be available together packaged with marketing materials and specially developed educator lesson plans.
“In an effort to meet the growing demand for educational screenings and field trips in non-traditional places, we’re excited to partner with MetaMedia to offer opportunities for school groups and other educators to experience our educational films,” said Shaun MacGillivray, producer and president of MacGillivray Freeman Films. “Our films provide powerful, inspiring learning experiences that can be offered to schools and families across the country, potentially reaching thousands of students and young people.”
“This partnership will enhance our ability to reach new audiences in new markets while also honoring our long-term partnerships with the museums and science centers where our films play exclusively in their giant screen theaters,” said Patty Collins, Director of Global Sales at MacGillivray Freeman Films.
“We’re proud to partner with MacGillivray Freeman Films to bring selections from their impressive catalog of educational content to our exhibitor partners throughout the U.S. and Canada,” said Chuck Goldwater, MetaMedia President, North America. “We designed our platform to provide more opportunities for exhibitors to expand and increase their audiences through a diverse collection of programming. Along with feature films and other alternative content, educational content is a vital and timely addition to our overall event cinema programming.”
MetaMedia will distribute the films to conventional commercial theaters, drive-ins, and other theatrical venues.
About MacGillivray Freeman Films
MacGillivray Freeman Films is the world’s foremost independent producer and distributor of giant screen 70mm films with more than 40 films for IMAX and giant-screen theatres to its credit. Throughout the company’s 50-year history, its films have won numerous international awards including two Academy Award® nominations for The Living Sea and Dolphins and three films inducted into the IMAX Hall of Fame, including Everest, the highest grossing giant screen film of all time. MacGillivray Freeman’s films are known for their artistry and celebration of science and the natural world. It is the first documentary film company to reach the one-billion-dollar benchmark for worldwide box office. Visit https://macgillivrayfreeman.com/.
About MetaMedia
MetaMedia is an entertainment technology company that creates next-generation technologies and new revenue-generating opportunities for content producers and cinemas. MetaMedia created and launched the MetaMedia Entertainment Network™ the first global, cloud-based distribution platform for out-of-home venues. Powered by Microsoft Azure, the MetaMedia Entertainment NetworkTM provides for the secure, rapid and cost-effective delivery of movies, live-streamed events, trailers and advertising, and other big-screen programming to cinemas, drive-ins, arenas, and other out-of-home venues. MetaMedia is headquartered in Los Angeles. For more information, please visit www.metamedia.global.
Source: MacGillivray Freeman Films