Amber Hawtin

VP, Sales and Marketing

SK Films

Statement of Purpose

It has been a great honour to work with the Giant Screen Cinema Association (GSCA) and its members for the last four years, during a very dynamic and challenging time for the industry. I hope to continue my work as a Board Member and with my fellow members on behalf of the membership, if elected this October.

I’ve been involved with the GSCA throughout my time in the industry but have been much more engaged during my last four years as a board member. I’ve been the co-chair of the Programming (formally Event Planning) Committee for the last 4 years, where in collaboration with the GSCA staff, our group planned and executed three engaging virtual conferences and four successful in-person events, throughout a very uncertain period for our industry. I have been a member of the Executive Committee and now sit on the Governance Committee.

With my 17 years of experience in high quality, GS production and distribution, I believe that I can bring an understanding and a strong perspective to the challenges that lay ahead and can assist the GS community and its members through this next chapter. I would like to continue to work alongside other industry leaders on the GSCA Board to help support our association and further the important goals of its member partners.

I entered the Giant Screen business because I believed in the transformative power that high quality films can have on audiences, especially youth and the positive impact of lifelong learning. I hope that through LF films, we can continue to promote a greater understanding and knowledge of science and technology and nature, through this unique and immersive experience and its related educational outreach.

Should I be selected to continue my role as part of the GSCA Board of Directors, I will endeavour to represent the interests of distributors and that of our clients with enthusiasm, openness, and integrity.

Bio

For 17 years, Amber has been a highly valued member of the SK Films team and the Giant Screen community, which she is proud to represent. Amber joined SK due to its commitment to a premium quality entertainment experience and increasing science literacy and our understanding of nature, in all its productions and distribution activities. Her trademarks are excellence, creativity, and fun, which are shown in her innovative, award-winning work on numerous Giant Screen releases and her strong partnerships across the marketplace of the museum and science centers.

She oversees the development of the marketing and distribution strategies for SK’s IMAX/Giant Screen films and leads a strong sales and distribution group, providing blue chip films to clients around the world.  Amber also works closely with in-house and outside contractors in the creation of digital media assets and extensive educational programs to support and leverage SK’s Giant Screen releases.

Amber is an active member of the GSCA association. She is a 2023 Board Member, current co-chair of the Programming Committee, former member of the Executive Committee and now sits on the Governance Committee.  She is dedicated to improving the health of the GS industry and the important role it plays.