Describe how you implemented the following elements in your campaign: public relations, promotions, advertising, social media, collateral materials, and other elements. Judging in this section is based on creativity and quality of execution. Please limit your response to no more than 600 words (about 2700 characters).
This section represents 60% of the judging:
10% = Public Relations: Other than a press release, what was different?
10% = Promotions: What was the BIG idea? Did you involve community participants?
10% = Advertising: budget, mediums, samples of creative
10% = Social Media: include metrics and screen shots
10% = Collateral Materials: samples
10% = other elements: speakers, community tie-ins, etc.