January 30, 2018—BBC Earth, OceanX Media, and Giant Screen
Films (GSF) are proud to announce that global tech giant Microsoft has come
aboard as the exclusive technology sponsor for Oceans:
Our Blue Planet, releasing
worldwide on March 16, 2018. Partnering with BBC Worldwide Learning, the
division of BBC’s commercial arm that creates educational content, Microsoft’s
digital and scholastic tools will be deployed for the first time in the museum
arena. The partnership will focus on developing a range of market-tailored
educational activations to support the release of Oceans:
Our Blue Planet.
The educational content and activities will be tailored around the
messages and themes portrayed in Oceans: Our Blue Planet. BBC
Worldwide Learning and Microsoft will create projects and teaching resources
across a range of STEM subject areas, featuring innovative digital and
technology-based applications such as Mixed Reality for education. The programs
will be promoted in giant screen film theaters across the country.
“For the past five years, BBC Earth titles have been a huge
revenue generator for museum and aquarium theaters, and we expect Oceans:
Our Blue Planet to be in a league of its own,” said Mark Katz,
Senior Vice President of Giant Screen Films. “The film’s topic, exceptional
story, and footage, coupled with the outreach muscle that BBC and Microsoft
bring to the market, ensure that Oceans: Our Blue Planet will be the standout film in 2018.”
“We are thrilled to have secured Microsoft as a partner, for both
the film and the museum cinema industry,” added Julia Kenyon, Global Brand
Director for BBC Earth. “The collaboration is designed to make Oceans our largest release so far—providing
tangible benefits to help institutions maximize success and reach, inspiring
audiences to learn more about the world’s oceans. We are very excited to engage
with theaters on an exciting range of activation initiatives that OceanX, GSF, and BBC
will be announcing in the coming weeks.”
“Simply put, Oceans: Our Blue Planet is
a visual spectacle that features cutting edge science and fascinating new
discoveries—and the alignment with Microsoft’s brand and mission were
exceptional. The Microsoft Education initiatives featured in the partnership
will augment the film to bring marine science (and conservation) to life for
classroom and family audiences. Our goal is to leverage the Microsoft toolkit
to help theaters and educators extend the film’s experience beyond the screen,”
stated Beth Watson, Director of Education Partner Marketing for Microsoft.
Oceans:
Our Blue Planet will be available in all formats:
2D & 3D, DCI-compliant Digital, IMAX Digital, IMAX Laser, Dome-customized
15/70, D3D Laser CineDome, Fulldome Digital.
Oceans: Our Blue Planet is a BBC Earth and OceanX Media co-production.
About
Giant Screen Films (GSF)
Since 1997, GSF has
established itself as a pioneer in the large-format industry, producing and
distributing films that push the boundaries of the medium. Through the magic of immersive sight and sound technologies, GSF’s
productions challenge the imaginations of children and adults, offering an
inspiring perspective on the world and an unforgettable theater experience.
Meaningful educational collaboration and partnerships extend each film’s impact
far beyond the theater. The company is recognized as one of the world’s leading
and most active large-format producers and is based in Evanston,
Illinois. For additional information, visit www.gsfilms.com.
About BBC Earth
BBC Earth is a global portfolio brand that invites audiences
everywhere to engage with the wonders of our universe. We bring amazing
premium content, television and experiences to the world, across multiple
platforms including branded channels, live events, digital & social media,
AR/VR, theatrical releases for cinema & giant screen films, and consumer
products. We believe that celebrating and connecting with our world is more
important than ever, across nature, science, space and the human race. Along
with our partners we are continually innovating to find new stories and
experiences to bring insight, enlightenment and fresh perspectives to inspire
us to think and feel differently about our world. From the epic to the
everyday, BBC Earth brings you face to face with heart-pounding action,
mind-blowing ideas and the sheer wonder of being part of this amazing planet we
call home.
About OceanX Media
OceanX Media is a non-profit media company whose aim is to create ground-breaking media rooted in cutting-edge science that inspires global awareness about the beauty, complexity and fragility of the ocean and its inhabitants. Founded by Creative Director Mark Dalio, OceanX Media partners with leading broadcasters, research institutions, conservation organizations and other production companies to chronicle open expeditions aboard the Alucia research vessel. As an innovative media platform leveraging scientific research and ocean exploration, OceanX Media creates content spanning short-form, broadcast, IMAX and 360-degree virtual reality to galvanize the global audience toward greater stewardship of the world’s oceans. OceanX Media is the media arm of OceanX, an initiative of the Dalio Foundation”. For more information, visit www.OceanX.org.
Source: Giant Screen Films