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February 19, 2021—In the wake of China's historic $1.2 billion box-office week, The Hollywood Reporter spoke with IMAX CEO Richard Gelfond about IMAX's booming business in the country and why he's "100 percent" confident that U.S. moviegoers will rush back to the multiplex in the same way. Read the full article in The Hollywood Reporter here
December 15, 2020—From Colleen Dilenschneider at IMPACTS Experience: There’s finally good news on the pandemic horizon! The US is planning to begin its coronavirus vaccine rollout. Research shows that people are notably gearing up to visit cultural entities such as museums, zoos, aquariums, and performing arts organizations with gusto in the next six months or longer...Intentions to visit cultural entities in 2021 have dramatically increased since the announcement of the upcoming coronavirus vaccination. But the first quarter of the new year may not be easy...the American public’s intent to return to leisure activities is strong. For this reason, the key takeaway from the research is that people likely plan to attend–at elevated levels–after they are vaccinated.
November 20, 2020—The Maritime Aquarium at Norwalk’s IMAX Theater in Connecticut will reopen Thanksgiving weekend for seven weeks of spectacular films—including the holiday classic The Polar Express—in a memorable giant screen finale. The theater has been closed by the pandemic since March 13 and is slated for demolition in 2021 to make way for a federal railroad bridge replacement project. To send the theater out in glory, The Maritime Aquarium will use the theater’s final seven weeks to present as many as 22 fan-favorite movies from past three decades. Special COVID protocols include reduced theater capacity and enhanced cleanings between shows.