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May 25, 2021—The Royal BC Museum in Victoria, BC, Canada, acquired the
IMAX Victoria theater from Destination Cinema Inc. (DCI) in late August
2020. The museum recently restructured its operations and concluded that
it would no longer continue with the Head of Theatre (Theatre Director)
position. As such, after 17+ years, Paul Wild left IMAX Victoria on
April 27, this year. Paul's successful tenure in Victoria bore fruit not
only for DCI, but for the industry as a whole, with its annual
attendance firmly establishing Victoria as a top tier theater. In
addition to many successful film runs and marketing campaigns, Victoria
also developed the giant screen network’s most successful
membership/loyalty program, the Annual Pass Holder Program, with over
20,000 members and annual revenues of over $1 million (to the end of
2019).
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