April 30, 2018—MacGillivray
Freeman’s America’s Musical
Journey made its Asian debut at the 2018 Beijing International Film Festival,
where it was awarded the “Best Audience Recommendation Award” in the Science
and Technology section. The film was one of 35 international film entries
screened at the China Science and Technology Museum Film Expo, which hosted the
festival's Science & Technology section.
“America's Musical Journey brought
massive joy and inspiration to audiences, including young people, and we are
very proud of this first-class honor,” said William McQiu, President of ST
Giant Films, who represents the film in China. “The film clearly
delighted Chinese movie-goers who gave the film its top award.”
“For Chinese
audiences to embrace America's
Musical Journey is
a remarkable honor and means we're accomplishing our goal of bringing
together and uniting different cultures around the world through the story of
America's diverse musical history,” said the film’s producer Shaun
MacGillivray, President of MacGillivray Freeman Films. “This award is the
perfect kick-off to our campaign to launch the film in China and other Asian markets
later this year.”
The Science and
Technology section of the Beijing International Film Festival recognizes films
that promote the enhancement of science communication and technological
advancement, including giant screen film technology. Out of the 35
entries screened during the section, 21 were produced with giant screen
film technology.
America’s Musical Journey is currently slated to open in
more than 50 major markets in 12 countries this year, and is anticipated to
play in more than 100 markets within its first two years of release.
Narrated by Academy
Award® winner Morgan Freeman, America’s Musical Journey follows
Grammy Award®-nominated singer and songwriter Aloe Blacc as
he traces the roots of America’s music and follows the footsteps of Louis Armstrong
through the colorful locales and cultures where America’s music was born.
Moving through such iconic cityscapes as New Orleans, Chicago, New York City,
Nashville, Memphis, Miami and more, America’s Musical Journey explores the collision of
cultures that gave birth to such electrifying American art forms as jazz, the
blues, country, rock and roll, hip-hop and more.
America’s Musical Journey is produced by MacGillivray
Freeman Films in association with Brand USA, the nation’s destination marketing
organization, and presented by Expedia, Inc. and Air Canada. This is the
second collaboration for these companies, following the highly successful National
Parks Adventure, voted Best Film of the Year by the Giant Screen Cinema
Association and the highest-grossing documentary film of 2016.
Source: MacGillivray Freeman Films