Best Film Launch by a Theater

Award Overview

This award honors the most effective and creative marketing campaign developed and executed by a GSCA member distributor to support the launch of a giant screen film released between June 1, 2024, and May 31, 2025.

Note: If the campaign launch took place within 60 days of the eligibility deadline, distributors may choose to submit their campaign for the following year’s award instead.

Who Can Enter

  • Only GSCA member theater are eligible.
  • Theaters may submit multiple campaigns.
  • Campaigns in any language are welcome, but submissions must be in English.

Judging Panel

Entries will be judged by a panel of:

  • Marketing professionals from GSCA member theaters
  • External marketing experts in the cinema and entertainment sectors

Judging Criteria

Entries will be evaluated based on three key areas:

Marketing Plan (20% of score)

Describe the campaign’s context, goals, strategies, and tactics.

Include your market size and budget, including in-kind sponsorships, to help judges fairly compare across different markets.

Limit: 600 words (approx. 2,700 characters)

Implementation (60% of score)

Detail how the campaign was executed, including elements such as:

  • Public relations
  • Promotions
  • Advertising
  • Social media
  • Collateral and other marketing tools

Judges will evaluate the creativity and quality of execution.

Limit: 600 words (approx. 2,700 characters)

Measurement of Outcome (20% of score)

  • Explain the impact of the campaign and how results matched goals.
  • Include quantifiable results such as attendance, box office, impressions, new audience reach, etc.
  • This section is mandatory for judging consideration.
  • Limit: 600 words (approx. 2,700 characters)

How to Submit

All entries must be submitted through the online submission form here.

To prepare your responses, download the recommended Submission Worksheet.

Note: The worksheet is for drafting purposes only. You must submit your entry online.

Additional Materials (Encouraged but Optional)

You may submit supporting files such as:

  • PDFs or scans of ads, press coverage, educational materials, etc.
  • Links to campaign-related websites, videos, or social media
  • Event photos
  • Media files (.mp3, .mp4, etc.)

Please collect all materials in a single folder labeled with your organization name and send via the file-sharing service of your choice to tammy@giantscreencinema.com

Or contact Tammy for instructions to upload via GSCA’s Dropbox.