Successful Tourism Partnerships Leveraging the Tourism Market Presented at the 2024 International Conference Session Organizers: Thom Benson, Tennessee Aquarium Diane Carlson, Giant Screen Cinema Consulting Moderator: Thom Benson, Vice President and Chief Communications and Marketing Officer, Tennessee Aquarium & IMAX® Theater Panel Members: David Blair Chief Marketing Officer, Chattanooga Tourism Co Caroline Borgudd, Marketing Communications Manager and Steering Committee Member, Cosmonova, Swedish Museum of Natural History, Stockholm, Sweden Patty Collins, Director of Global Sales, MacGillivray Freeman Films  Description: Learn how to work with regional tourism office to [...]

Revolutionizing Concessions in Giant Screen Theatres Presented at the 2024 International Conference Session Organizer: Ryan Holota, Chief Operating Officer, Saskatchewan Science Centre Presenter: Larry Etter, Senior Vice President, Malco Theatres, Inc. and Director of Education, Entertainment Food and Beverage Association (formerly known as the National Association of Concessionaires) Session Overview: While ticket sales are essential, untapped revenue potential lies in a giant screen theatre’s concession. This session will explore the changing landscape of the concession stand. Session Description: The changing landscape of the concession: No [...]