Resource Categories Theater Relations

AI-Powered Insights for Giant Screen Film Marketers

AI-Powered Insights for Giant Screen Film Marketers Presented at the 2024 International Conference Session Organizer: Brad Lisle, Foxfire Interactive Presenters: Caroline Borgudd, Senior Communication Strategist, Swedish Museum of Natural History Max Collister, Marketing and Communications Manager, SK Films Mary Jane Dodge, Senior Project Director, MacGillivray Freeman Films David Schweidel, Professor of Marketing at Emory University's Goizueta Business School Description: Kick off the session with AI marketing expert, David Schweidel, Professor of Marketing at Emory University’s Goizueta Business School. David explores how marketers can harness generative [...]

Partnering for Success

Post COVID, many giant screen theaters have been challenged to revive attendance to their documentary films. How can theaters and distributors work together so both succeed? How can distributors best position theaters for success? And how can theaters maximize the opportunities of a film to build and sustain audience interest? Hear directly from your peers about best practices that include using social media, selling the experience, and using tried-and-true basic tactics. Included will be examples of leveraging internal resources across institutional divisions. Smart and cost-efficient [...]