Resource Categories Business-Economics of the Industry

State of the Giant Screen Industry, Q4 2021

Presented by GSCA Executive Director Tammy Barrett, this is the third installment of the State of the Giant Screen Industry survey, designed to assess the current status, challenges, and outlook across all sectors of the industry—including theaters, producers, distributors, and related businesses. The 2021 survey captures the ongoing impact of the COVID-19 pandemic, trends in content and programming, marketing practices, financial performance, and confidence in the future. With insights from 30% of GSCA member organizations, the presentation revealed steady recovery, shifting expectations, and a clear [...]

State of the Giant Screen Industry, Q4 20212025-04-11T03:19:10+00:00

State of the Giant Screen Industry, Q3 2020

GSCA’s first-ever industry-wide survey and presentation, led by Paul Fraser of Blaze Cineworks, provided a baseline snapshot of how theaters, producers, distributors, and suppliers were navigating the COVID-19 crisis. With nearly 50% member participation, the survey captured real-time challenges, shifting strategies, and cautious optimism—marking the beginning of GSCA’s data-driven approach to understanding and strengthening the giant screen industry. Key findings included sharp drops in attendance, reduced show schedules, and evolving expectations around content formats like 3D and 20-minute films. The presentation also revealed broad support [...]

State of the Giant Screen Industry, Q3 20202025-04-11T03:07:00+00:00

State of the Giant Screen Industry, Q2 2021

Presented by Paul Fraser of Blaze Cineworks, this session offers a high-level look at the results of GSCA’s spring 2021 industry survey. With input from over 100 members across all sectors, the survey captured insights on theater reopenings, film production and distribution delays, evolving programming strategies, and overall optimism about the industry’s future. The presentation also highlights the challenges and silver linings brought by the pandemic—and what lasting changes may be on the horizon. Download Presentation PDF

State of the Giant Screen Industry, Q2 20212025-04-11T03:12:33+00:00

Demystifying Data

Demystifying Data Presented as a Webinar on Wednesday, December 4, 2024 Moderator: Ryan Holota, Saskatchewan Science Centre Presenter: John Morey, The Morey Group Description: In a world increasingly driven by data, understanding how to collect and interpret data is crucial for making informed business decisions. This session aims to demystify data science for non-technical professionals, providing practical insights and easy-to-implement strategies. Introduction To Data Collection Why data is important Common Terminology Types Of Data Finding Data and Data Sources Getting Started Importance of defining goals [...]

Demystifying Data2025-04-07T17:12:59+00:00

Distribution

Distribution Presented at the 2024 Filmmaker Symposium Moderator: Christian Fry, CVF Productions Panelists: Patty Collins, MacGillivray Freeman Films Don Kempf, Giant Screen Films Amber Hawtin, SK Films Description: Once you have completed your film you will need to find a way to get it into theaters. Distribution in the giant screen world is very different from television and feature film distribution. In this session we will look at how this process works and the questions you should ask before choosing a distributor to represent your [...]

Distribution2024-10-31T17:01:31+00:00

We Need To Talk: A Town Hall Meeting on the Giant Screen Industry’s Business Models

We Need to Talk...A Town Hall Meeting on the Giant Screen Industry's Business Models Presented on September 11, 2019 GSCA 2019 International Conference in Victoria, BC Moderator: Paul Fraser, Blaze Cineworks Panelists: Daniel Ferguson, Cosmic Picture Caroline Borgudd, Cosmonova, Swedish Museum of Natural History Amber Hawtin, SK Films Jeana McNeil, Isurus Market Research & Consulting The giant screen film and theater industry has not experienced growth in a long while. In fact, some metrics are on a downward trend. It’s hard to imagine growth returning [...]

We Need To Talk: A Town Hall Meeting on the Giant Screen Industry’s Business Models2024-10-31T02:17:01+00:00

Maximizing Audience Engagement through Social Media Analytics

Maximizing Audience Engagement through Social Media Analytics Presented at the 2024 International Conference Presenter: Meg Bell, Senior Manager, Commercial Marketing and Public Relations, Museums Victoria and IMAX Melbourne Session Overview: In today's digital age, social media is an essential tool for engaging with audiences and driving traffic to giant screen theatres. Meg Bell from IMAX Melbourne will present an insightful session on leveraging social media analytics to enhance audience engagement and improve marketing strategies. Session Description: Meg and her team are experts in using social [...]

Maximizing Audience Engagement through Social Media Analytics2024-10-17T16:30:55+00:00

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle Presented at the 2024 International Conference Session Organizer: Phil Streather, Principal Large Format Presenters: Patty Collins, Director of Global Sales, MacGillivray Freeman Films Michael Dalton-Smith, Director/Producer, Wild Imagination Films Patricia Keighley, Chief Quality Guru, IMAX Corporation Ryan Holota, Chief Operating Officer, Saskatchewan Science Centre Tyler Mifflin, Managing Director/Producer, SK Films Description: Is it time to revisit the distributor/theater splits? 75% average to theatres was forged in the heady days of theaters spending $100,000 or more to [...]

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle2024-10-17T16:20:11+00:00

State of the Giant Screen Industry, Q3 2023

A follow-up to the versions conducted in August 2022, October 2021, March 2021, and August 2020. As with the previous versions, the key contact at current and recently lapsed GSCA member organizations from all sectors of the industry (theaters, production, distribution, and related businesses) received the survey. Results of this Q3 2023 update were compiled and presented by GSCA staff during the GSCA Member Meeting held on October September 25, 2023, via Zoom. Download Presentation PDF

State of the Giant Screen Industry, Q3 20232023-12-06T17:44:24+00:00

New Models for the New Normal

Fundraising of film production budgets and distribution marketing will become increasingly more challenging in the competitive, post-COVID environment. Investors require ROI, but well-aligned sponsors present a unique opportunity to drive box office and differentiate a film’s support package when in consideration from buyers. In this session, we’ll explore the new approaches for the new realities, not only for producers and distributors, but for theaters too. The session will be broken up into three sections: The role of equity investments and sponsorships Making sponsorships work for [...]

New Models for the New Normal2023-12-06T17:50:45+00:00