Improving the Business Model: We Know It Has to Change, But How?
The giant screen business model has many components to it, but any lasting, workable changes will likely have to begin with the theater-distributor relationship. This session features candid conversations between veteran distributors and exhibitors in the GS industry about the core issues of programming, admission pricing and packaging, marketing, and finding an equitable way to split a slowly contracting pie. Discussing old and new approaches, and in- and out-of-the box ideas, panelists are asked a series of questions to stimulate honest and open dialogue about [...]