Resource Categories Research

State of the Giant Screen Industry, Q4 2021

Presented by GSCA Executive Director Tammy Barrett, this is the third installment of the State of the Giant Screen Industry survey, designed to assess the current status, challenges, and outlook across all sectors of the industry—including theaters, producers, distributors, and related businesses. The 2021 survey captures the ongoing impact of the COVID-19 pandemic, trends in content and programming, marketing practices, financial performance, and confidence in the future. With insights from 30% of GSCA member organizations, the presentation revealed steady recovery, shifting expectations, and a clear [...]

State of the Giant Screen Industry, Q4 20212025-04-11T03:19:10+00:00

State of the Giant Screen Industry, Q3 2020

GSCA’s first-ever industry-wide survey and presentation, led by Paul Fraser of Blaze Cineworks, provided a baseline snapshot of how theaters, producers, distributors, and suppliers were navigating the COVID-19 crisis. With nearly 50% member participation, the survey captured real-time challenges, shifting strategies, and cautious optimism—marking the beginning of GSCA’s data-driven approach to understanding and strengthening the giant screen industry. Key findings included sharp drops in attendance, reduced show schedules, and evolving expectations around content formats like 3D and 20-minute films. The presentation also revealed broad support [...]

State of the Giant Screen Industry, Q3 20202025-04-11T03:07:00+00:00

State of the Giant Screen Industry, Q2 2021

Presented by Paul Fraser of Blaze Cineworks, this session offers a high-level look at the results of GSCA’s spring 2021 industry survey. With input from over 100 members across all sectors, the survey captured insights on theater reopenings, film production and distribution delays, evolving programming strategies, and overall optimism about the industry’s future. The presentation also highlights the challenges and silver linings brought by the pandemic—and what lasting changes may be on the horizon. Download Presentation PDF

State of the Giant Screen Industry, Q2 20212025-04-11T03:12:33+00:00

Digital Immersive Giant Screen Specifications (DIGSS) V 2.0

DIGITAL IMMERSIVE GIANT SCREEN SPECIFICATIONS (DIGSS) V 2.0 Work is currently underway for DIGSS 3.0. If you are interested in participating in this update, please contact Tammy Barrett Giant Screen Cinema Association Executive Director. 624 Holly Springs Rd, Suite 243, Holly Springs NC, 27540 Phone: 703-855-3699 Introduction This is the third formal revision of the DIGSS 1.0 document that was the result of the Digital Immersive Screen Colloquium for Unified Standards and Specifications (DISCUSS), a three-day meeting organized by the White Oak [...]

Digital Immersive Giant Screen Specifications (DIGSS) V 2.02024-11-22T22:46:31+00:00

Digital Immersive Giant Screen Specifications (DIGSS) 1.2

Digital Immersive Giant Screen Specifications (DIGSS) 1.2 September 22, 2015—GSCA is pleased to announce the release of the Digital Immersive Giant Screen Specifications (DIGSS) 1.2, the second formal revision of the DIGSS 1.0 document that was the result of the Digital Immersive Screen Colloquium for Unified Standards and Specifications (DISCUSS). In DIGSS version 1.2, the GSCA technical committee made relatively modest changes to the values of several specifications in Section 1 to reflect the latest advances in technology (e.g., laser‐illuminated projection and object‐based sound [...]

Digital Immersive Giant Screen Specifications (DIGSS) 1.22024-11-22T22:34:49+00:00

Theater Positioning Report

Theater Positioning Report The GSCA commissioned Morey Consulting to research current and potential giant screen film audiences. This study aims to help GSCA members maximize market potential, forecast demand, and understand audience behavior, motivations, and barriers. Insights will guide strategies for pricing, partnerships, sponsorships, and attracting school group field trips, enhancing overall attendance, membership, and revenue. The Theater Positioning Report analyzes visitor origins, demographics, market segments, and visit frequency for giant screen theaters. It also examines interests, visitor experiences, and pricing to identify factors affecting [...]

Theater Positioning Report2024-10-22T16:54:33+00:00

Theater Audience Survey

Theater Audience Survey The GSCA commissioned Morey Consulting to research current and potential giant screen film audiences. This study aims to help GSCA members maximize market potential, forecast demand, and understand audience behavior, motivations, and barriers. Insights will guide strategies for pricing, partnerships, sponsorships, and attracting school group field trips, enhancing overall attendance, membership, and revenue. The Theater Audience Survey explores audience characteristics, motivations, experiences, and impressions to uncover ways to boost attendance through marketing, messaging, and offerings. It also helps forecast demand, understand consumer [...]

Theater Audience Survey2024-10-22T16:55:21+00:00

US Market Study

US Market Study The GSCA commissioned Morey Consulting to research current and potential giant screen film audiences. This study aims to help GSCA members maximize market potential, forecast demand, and understand audience behavior, motivations, and barriers. Insights will guide strategies for pricing, partnerships, sponsorships, and attracting school group field trips, enhancing overall attendance, membership, and revenue. The US Market Survey examines characteristics of current, lapsed, and non-attending audiences in the U.S. and Canada. It identifies strategies to increase attendance, forecast demand, and understand consumer behavior, [...]

US Market Study2024-10-22T16:54:56+00:00

Final Audience Research Project Report

Final Audience Research Project Report Comprehensive Insights for GSCA Members The Final Audience Research Project Report brings together the findings from three in-depth studies: the Theater Positioning Report, US Market Study, and the Theater Audience Survey. This comprehensive report equips GSCA members with essential data and insights to enhance their strategies, attract audiences, and grow their business. Key highlights include: Target Audience Identification: Understand which audiences to focus on and how to reach them effectively. Film Selection & Pricing: Discover what types of films resonate [...]

Final Audience Research Project Report2024-10-31T12:07:56+00:00

GSCA Audience Research Project 2024

GSCA Audience Research Project 2024 Unlock Insights with GSCA’s Latest Research: Maximizing Giant Screen Theater Success The GSCA partnered with Morey Consulting to deliver essential research on the current and potential audiences for giant screen films. Since our last major survey in 2014, the industry has faced challenges like declining attendance, shifts in consumer behavior, and increasing competition from various entertainment options. This new, in-depth research aims to equip GSCA members with the insights needed to overcome these hurdles and thrive. Why This Research Matters: [...]

GSCA Audience Research Project 20242024-10-22T16:54:11+00:00