Theater Positioning Report The GSCA commissioned Morey Consulting to research current and potential giant screen film audiences. This study aims to help GSCA members maximize market potential, forecast demand, and understand audience behavior, motivations, and barriers. Insights will guide strategies for pricing, partnerships, sponsorships, and attracting school group field trips, enhancing overall attendance, membership, and revenue. The Theater Positioning Report analyzes visitor origins, demographics, market segments, and visit frequency for giant screen theaters. It also examines interests, visitor experiences, and pricing to identify factors affecting [...]

Theater Audience Survey The GSCA commissioned Morey Consulting to research current and potential giant screen film audiences. This study aims to help GSCA members maximize market potential, forecast demand, and understand audience behavior, motivations, and barriers. Insights will guide strategies for pricing, partnerships, sponsorships, and attracting school group field trips, enhancing overall attendance, membership, and revenue. The Theater Audience Survey explores audience characteristics, motivations, experiences, and impressions to uncover ways to boost attendance through marketing, messaging, and offerings. It also helps forecast demand, understand consumer [...]

US Market Study The GSCA commissioned Morey Consulting to research current and potential giant screen film audiences. This study aims to help GSCA members maximize market potential, forecast demand, and understand audience behavior, motivations, and barriers. Insights will guide strategies for pricing, partnerships, sponsorships, and attracting school group field trips, enhancing overall attendance, membership, and revenue. The US Market Survey examines characteristics of current, lapsed, and non-attending audiences in the U.S. and Canada. It identifies strategies to increase attendance, forecast demand, and understand consumer behavior, [...]

Final Audience Research Project Report Comprehensive Insights for GSCA Members The Final Audience Research Project Report brings together the findings from three in-depth studies: the Theater Positioning Report, US Market Study, and the Theater Audience Survey. This comprehensive report equips GSCA members with essential data and insights to enhance their strategies, attract audiences, and grow their business. Key highlights include: Target Audience Identification: Understand which audiences to focus on and how to reach them effectively. Film Selection & Pricing: Discover what types of films resonate [...]

GSCA Audience Research Project 2024 Unlock Insights with GSCA’s Latest Research: Maximizing Giant Screen Theater Success The GSCA partnered with Morey Consulting to deliver essential research on the current and potential audiences for giant screen films. Since our last major survey in 2014, the industry has faced challenges like declining attendance, shifts in consumer behavior, and increasing competition from various entertainment options. This new, in-depth research aims to equip GSCA members with the insights needed to overcome these hurdles and thrive. Why This Research Matters: [...]