State of the Giant Screen Industry, Q4 2021
Presented by GSCA Executive Director Tammy Barrett, this is the third installment of the State of the Giant Screen Industry survey, designed to assess the current status, challenges, and outlook across all sectors of the industry—including theaters, producers, distributors, and related businesses. The 2021 survey captures the ongoing impact of the COVID-19 pandemic, trends in content and programming, marketing practices, financial performance, and confidence in the future. With insights from 30% of GSCA member organizations, the presentation revealed steady recovery, shifting expectations, and a clear [...]