Resource Categories GSCA/Industry

Maximizing Audience Engagement through Social Media Analytics

Maximizing Audience Engagement through Social Media Analytics Presented at the 2024 International Conference Presenter: Meg Bell, Senior Manager, Commercial Marketing and Public Relations, Museums Victoria and IMAX Melbourne Session Overview: In today's digital age, social media is an essential tool for engaging with audiences and driving traffic to giant screen theatres. Meg Bell from IMAX Melbourne will present an insightful session on leveraging social media analytics to enhance audience engagement and improve marketing strategies. Session Description: Meg and her team are experts in using social [...]

Maximizing Audience Engagement through Social Media Analytics2024-10-17T16:30:55+00:00

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle Presented at the 2024 International Conference Session Organizer: Phil Streather, Principal Large Format Presenters: Patty Collins, Director of Global Sales, MacGillivray Freeman Films Michael Dalton-Smith, Director/Producer, Wild Imagination Films Patricia Keighley, Chief Quality Guru, IMAX Corporation Ryan Holota, Chief Operating Officer, Saskatchewan Science Centre Tyler Mifflin, Managing Director/Producer, SK Films Description: Is it time to revisit the distributor/theater splits? 75% average to theatres was forged in the heady days of theaters spending $100,000 or more to [...]

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle2024-10-17T16:20:11+00:00

State of the Giant Screen Industry, Q3 2023

A follow-up to the versions conducted in August 2022, October 2021, March 2021, and August 2020. As with the previous versions, the key contact at current and recently lapsed GSCA member organizations from all sectors of the industry (theaters, production, distribution, and related businesses) received the survey. Results of this Q3 2023 update were compiled and presented by GSCA staff during the GSCA Member Meeting held on October September 25, 2023, via Zoom. Download Presentation PDF

State of the Giant Screen Industry, Q3 20232023-12-06T17:44:24+00:00

New Models for the New Normal

Fundraising of film production budgets and distribution marketing will become increasingly more challenging in the competitive, post-COVID environment. Investors require ROI, but well-aligned sponsors present a unique opportunity to drive box office and differentiate a film’s support package when in consideration from buyers. In this session, we’ll explore the new approaches for the new realities, not only for producers and distributors, but for theaters too. The session will be broken up into three sections: The role of equity investments and sponsorships Making sponsorships work for [...]

New Models for the New Normal2023-12-06T17:50:45+00:00

Afdhel Aziz: The Power of Purpose. How We Can Build Back Better.

Afdhel Aziz is one of the world’s leading evangelists and experts for the idea that business should be a force for good. After a 20-year career in marketing at Procter and Gamble, Nokia, Heineken, and Absolut Vodka, Afdhel Aziz is now currently the Founder and Chief Purpose Officer of Conspiracy of Love, a think-tank and idea incubator that helps advise Fortune 500 companies like Adidas, Facebook, Levis, Microsoft, Mondelez, and Mars on how to "do well by doing good." He has helped companies around the [...]

Afdhel Aziz: The Power of Purpose. How We Can Build Back Better.2023-12-06T18:10:49+00:00

Bob Cooney: Relaunch: How Companies Are Getting Back to Business

Bob Cooney is a global keynote and virtual speaker, author, and mentor to entrepreneurs launching new companies and products into complex markets. A passionate serial entrepreneur, Bob has launched seven successful startups, including a NASDAQ-listed INC. 500 company. He speaks with more location-based entertainment executives than anyone out there, including museums, zoos, aquariums, theme parks, mainstream and indie theater chains, restaurants, and bars. His unparalleled access and decades of experience afford him unique insights into how the most successful operators are navigating these perilous post-COVID [...]

Bob Cooney: Relaunch: How Companies Are Getting Back to Business2023-12-06T19:08:07+00:00

Louis Alfieri: Reimagine, Reinvent, Reconnect

“Your offering has to be transformational. It should fulfill an aspirational need and be compelling enough to warrant leaving home or your phone to engage and participate.” Louis Alfieri propels your brand to digital and location-based entertainment success by pushing beyond the boundaries to perfect the art of experience. Insisting that we not accept what is before us—that we rise up to do it better. For more than 30 years, Louis has worked with global brands as an authority in leading, designing, and building experiential [...]

Louis Alfieri: Reimagine, Reinvent, Reconnect2023-12-06T19:36:33+00:00

Improving the Business Model: We Know It Has to Change, But How?

The giant screen business model has many components to it, but any lasting, workable changes will likely have to begin with the theater-distributor relationship. This session features candid conversations between veteran distributors and exhibitors in the GS industry about the core issues of programming, admission pricing and packaging, marketing, and finding an equitable way to split a slowly contracting pie. Discussing old and new approaches, and in- and out-of-the box ideas, panelists are asked a series of questions to stimulate honest and open dialogue about [...]

Improving the Business Model: We Know It Has to Change, But How?2023-12-06T20:03:06+00:00

State of the Giant Screen Industry, Q3 2022

In August 2022, GSCA conducted a follow-up to the State of the Giant Screen Industry survey. The previous versions were completed in August 2020 for presentation during the Virtual 2020 Conference, April 2021 for presentation during the Virtual Film Expo, and October 2021 for presentation during the GSCA Member Meeting in November 2021. As with the previous versions, the key contact at current and recently lapsed GSCA member organizations from all sectors of the industry (theaters, production, distribution, and related businesses) received the survey. Results [...]

State of the Giant Screen Industry, Q3 20222023-12-06T20:05:09+00:00