Resource Categories GSCA/Industry

Digital Immersive Giant Screen Specifications (DIGSS) 1.2

Digital Immersive Giant Screen Specifications (DIGSS) 1.2 September 22, 2015—GSCA is pleased to announce the release of the Digital Immersive Giant Screen Specifications (DIGSS) 1.2, the second formal revision of the DIGSS 1.0 document that was the result of the Digital Immersive Screen Colloquium for Unified Standards and Specifications (DISCUSS). In DIGSS version 1.2, the GSCA technical committee made relatively modest changes to the values of several specifications in Section 1 to reflect the latest advances in technology (e.g., laser‐illuminated projection and object‐based sound [...]

Digital Immersive Giant Screen Specifications (DIGSS) 1.22024-11-22T22:34:49+00:00

Distribution

Distribution Presented at the 2024 Filmmaker Symposium Moderator: Christian Fry, CVF Productions Panelists: Patty Collins, MacGillivray Freeman Films Don Kempf, Giant Screen Films Amber Hawtin, SK Films Description: Once you have completed your film you will need to find a way to get it into theaters. Distribution in the giant screen world is very different from television and feature film distribution. In this session we will look at how this process works and the questions you should ask before choosing a distributor to represent your [...]

Distribution2024-10-31T17:01:31+00:00

We Need To Talk: A Town Hall Meeting on the Giant Screen Industry’s Business Models

We Need to Talk...A Town Hall Meeting on the Giant Screen Industry's Business Models Presented on September 11, 2019 GSCA 2019 International Conference in Victoria, BC Moderator: Paul Fraser, Blaze Cineworks Panelists: Daniel Ferguson, Cosmic Picture Caroline Borgudd, Cosmonova, Swedish Museum of Natural History Amber Hawtin, SK Films Jeana McNeil, Isurus Market Research & Consulting The giant screen film and theater industry has not experienced growth in a long while. In fact, some metrics are on a downward trend. It’s hard to imagine growth returning [...]

We Need To Talk: A Town Hall Meeting on the Giant Screen Industry’s Business Models2024-10-31T02:17:01+00:00

Theater Positioning Report

Theater Positioning Report The GSCA commissioned Morey Consulting to research current and potential giant screen film audiences. This study aims to help GSCA members maximize market potential, forecast demand, and understand audience behavior, motivations, and barriers. Insights will guide strategies for pricing, partnerships, sponsorships, and attracting school group field trips, enhancing overall attendance, membership, and revenue. The Theater Positioning Report analyzes visitor origins, demographics, market segments, and visit frequency for giant screen theaters. It also examines interests, visitor experiences, and pricing to identify factors affecting [...]

Theater Positioning Report2024-10-22T16:54:33+00:00

Theater Audience Survey

Theater Audience Survey The GSCA commissioned Morey Consulting to research current and potential giant screen film audiences. This study aims to help GSCA members maximize market potential, forecast demand, and understand audience behavior, motivations, and barriers. Insights will guide strategies for pricing, partnerships, sponsorships, and attracting school group field trips, enhancing overall attendance, membership, and revenue. The Theater Audience Survey explores audience characteristics, motivations, experiences, and impressions to uncover ways to boost attendance through marketing, messaging, and offerings. It also helps forecast demand, understand consumer [...]

Theater Audience Survey2024-10-22T16:55:21+00:00

US Market Study

US Market Study The GSCA commissioned Morey Consulting to research current and potential giant screen film audiences. This study aims to help GSCA members maximize market potential, forecast demand, and understand audience behavior, motivations, and barriers. Insights will guide strategies for pricing, partnerships, sponsorships, and attracting school group field trips, enhancing overall attendance, membership, and revenue. The US Market Survey examines characteristics of current, lapsed, and non-attending audiences in the U.S. and Canada. It identifies strategies to increase attendance, forecast demand, and understand consumer behavior, [...]

US Market Study2024-10-22T16:54:56+00:00

Final Audience Research Project Report

Final Audience Research Project Report Comprehensive Insights for GSCA Members The Final Audience Research Project Report brings together the findings from three in-depth studies: the Theater Positioning Report, US Market Study, and the Theater Audience Survey. This comprehensive report equips GSCA members with essential data and insights to enhance their strategies, attract audiences, and grow their business. Key highlights include: Target Audience Identification: Understand which audiences to focus on and how to reach them effectively. Film Selection & Pricing: Discover what types of films resonate [...]

Final Audience Research Project Report2024-10-31T12:07:56+00:00

GSCA Audience Research Project 2024

GSCA Audience Research Project 2024 Unlock Insights with GSCA’s Latest Research: Maximizing Giant Screen Theater Success The GSCA partnered with Morey Consulting to deliver essential research on the current and potential audiences for giant screen films. Since our last major survey in 2014, the industry has faced challenges like declining attendance, shifts in consumer behavior, and increasing competition from various entertainment options. This new, in-depth research aims to equip GSCA members with the insights needed to overcome these hurdles and thrive. Why This Research Matters: [...]

GSCA Audience Research Project 20242024-10-22T16:54:11+00:00

Maximizing Audience Engagement through Social Media Analytics

Maximizing Audience Engagement through Social Media Analytics Presented at the 2024 International Conference Presenter: Meg Bell, Senior Manager, Commercial Marketing and Public Relations, Museums Victoria and IMAX Melbourne Session Overview: In today's digital age, social media is an essential tool for engaging with audiences and driving traffic to giant screen theatres. Meg Bell from IMAX Melbourne will present an insightful session on leveraging social media analytics to enhance audience engagement and improve marketing strategies. Session Description: Meg and her team are experts in using social [...]

Maximizing Audience Engagement through Social Media Analytics2024-10-17T16:30:55+00:00

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle Presented at the 2024 International Conference Session Organizer: Phil Streather, Principal Large Format Presenters: Patty Collins, Director of Global Sales, MacGillivray Freeman Films Michael Dalton-Smith, Director/Producer, Wild Imagination Films Patricia Keighley, Chief Quality Guru, IMAX Corporation Ryan Holota, Chief Operating Officer, Saskatchewan Science Centre Tyler Mifflin, Managing Director/Producer, SK Films Description: Is it time to revisit the distributor/theater splits? 75% average to theatres was forged in the heady days of theaters spending $100,000 or more to [...]

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle2024-10-17T16:20:11+00:00