Resource Categories Production

Gen Z: Opening Our Doors to the Future

The future is Gen Z. If you want to understand the future of our industry—whether it’s exhibition, production, or distribution—you need to understand Gen Z. Born 1997–2012, Gen Z is engaged and entering the work force and our theatres as we speak! They are expressing their opinions and rewriting the norms. Members of Gen Z are resourceful and independent learners who value diversity, inclusivity, and authenticity. They are passionate about social impact and environmental responsibility, and their top priorities include wellbeing and mental health. Do [...]

Gen Z: Opening Our Doors to the Future2023-12-06T17:38:12+00:00

New Models for the New Normal

Fundraising of film production budgets and distribution marketing will become increasingly more challenging in the competitive, post-COVID environment. Investors require ROI, but well-aligned sponsors present a unique opportunity to drive box office and differentiate a film’s support package when in consideration from buyers. In this session, we’ll explore the new approaches for the new realities, not only for producers and distributors, but for theaters too. The session will be broken up into three sections: The role of equity investments and sponsorships Making sponsorships work for [...]

New Models for the New Normal2023-12-06T17:50:45+00:00

Camera Tests

The Background A keystone of the Giant Screen Cinema Association’s (GSCA) strategic plan is to build a pipeline of quality educational and entertaining content. To fulfill that plan, GSCA, through its Technical Committee, has conducted a number of tests in the past four years to help filmmakers capture the best images possible for the giant screen. It started in 2014 with two iterations of Bring Back Our Wide Shots (BBOWS), with the main goal of testing whether images from the latest 4K digital cameras could [...]

Camera Tests2023-12-06T17:58:20+00:00

Focus on Film Scanning

As part one of a session to be continued at another time on the giant screen, we explore the challenges of capturing high-quality and high-resolution digital scans of 65mm film. Four companies, including FotoKem, IMAX, Prasad Corp, and MacGillivray Freeman Films, share their techniques, innovations, and unique approaches to digitizing film. In part two, when we are able to meet in person, we will see examples of scans using the same film source in a head-to-head comparison in 4K, 8K, 11K, and 16K scans on [...]

Focus on Film Scanning2023-12-06T18:01:52+00:00

High-Resolution Camera Shootout

Led by Pawel Achtel ACS of the Innovations Committee and shot by a team of ACS cinematographers, we evaluate the performance of the following state-of-the-art cameras: RED Monstro 8K, ARRI LF, Blackmagic Design 12K, Canon R5, Achtel 9x7. We see each camera’s performance in dynamic range tests, rolling shutter tests, zone charts, resolution charts, and real-world shooting locations. In part two of this session, at a future time when we meet in person, we will see the footage compared back-to-back on the giant screen. The [...]

High-Resolution Camera Shootout2023-12-06T18:03:44+00:00

Production and Postproduction Workflow Guidelines (P3W)

The GSCA’s Production and Postproduction Workflow (P3W) documents were designed to provide filmmakers with technical guidelines on how to produce content for the Giant Screen. There are two workflows, one for picture and one for audio. Both include a workflow diagram and a textual document providing more detailed information on the specifics of the production and postproduction processes. The GSCA Innovations Committee created these documents to help ensure films brought to our giant screens meet our historically high standards of picture and audio quality. The [...]

Production and Postproduction Workflow Guidelines (P3W)2024-10-02T15:38:51+00:00

Theater and Filmmaking Insights: Sharing for Success: Susan Todd, Archipelago Films

Previously titled “Giant Screen 101,” this session is more than just a first-timer’s introduction to the giant screen industry. Seasoned veterans and newcomers alike will take away new ideas and contacts from this highly engaging and informative session. The session includes post-COVID success stories, how to program feature films and documentaries, and how to make giant screen theaters stand out from the competition. Filmmakers share insights on the challenges of making films for the giant screen as well as the wonderful creative opportunities provided by [...]

Theater and Filmmaking Insights: Sharing for Success: Susan Todd, Archipelago Films2023-12-06T18:06:56+00:00

Theater and Filmmaking Insights: Sharing for Success: Jonathan Williams, BBC Earth

Previously titled “Giant Screen 101,” this session is more than just a first-timer’s introduction to the giant screen industry. Seasoned veterans and newcomers alike will take away new ideas and contacts from this highly engaging and informative session. The session includes post-COVID success stories, how to program feature films and documentaries, and how to make giant screen theaters stand out from the competition. Filmmakers share insights on the challenges of making films for the giant screen as well as the wonderful creative opportunities provided by [...]

Theater and Filmmaking Insights: Sharing for Success: Jonathan Williams, BBC Earth2023-12-06T18:08:11+00:00

The Making of Apollo 11: First Steps Edition

The Apollo 11 mission was one of the crowning achievements of a generation. In this webinar, we talk to the creative team that brought this incredible mission to a new generation on the giant screen. Moderated by IMAX Sound Designer Brian Eimer, ImagesInSound Featuring: Todd Douglas Miller, Director Tom Petersen, Producer Will Cox, Film Restoration and Post Services Eric Milano, Sound Designer Ben Feist, Audio Restoration David Keighley, IMAX Chief Quality Guru Matt Morton, Composer

The Making of Apollo 11: First Steps Edition2023-12-06T19:21:14+00:00

Aspect Ratios: The Shape of Cinema

Nothing could be as boring as aspect ratios, right? Well, you haven’t seen Jonathan Bird’s exciting and fascinating look at aspect ratios and how we got to where we are today. This short presentation looks at the history of aspect ratio in cinema, how it affected lens design, film evolution, projector design and culminated in the unique (some would say odd) 1.43:1 aspect ratio of IMAX. And while something as mundane as aspect ratio might not seem very exciting, it is in fact the very [...]

Aspect Ratios: The Shape of Cinema2023-12-06T19:27:05+00:00