Resource Categories Theater

Digital Immersive Giant Screen Specifications (DIGSS) V 2.0

DIGITAL IMMERSIVE GIANT SCREEN SPECIFICATIONS (DIGSS) V 2.0 Work is currently underway for DIGSS 3.0. If you are interested in participating in this update, please contact Tammy Barrett Giant Screen Cinema Association Executive Director. 624 Holly Springs Rd, Suite 243, Holly Springs NC, 27540 Phone: 703-855-3699 Introduction This is the third formal revision of the DIGSS 1.0 document that was the result of the Digital Immersive Screen Colloquium for Unified Standards and Specifications (DISCUSS), a three-day meeting organized by the White Oak [...]

Digital Immersive Giant Screen Specifications (DIGSS) V 2.02024-11-22T22:46:31+00:00

Digital Immersive Giant Screen Specifications (DIGSS) 1.2

Digital Immersive Giant Screen Specifications (DIGSS) 1.2 September 22, 2015—GSCA is pleased to announce the release of the Digital Immersive Giant Screen Specifications (DIGSS) 1.2, the second formal revision of the DIGSS 1.0 document that was the result of the Digital Immersive Screen Colloquium for Unified Standards and Specifications (DISCUSS). In DIGSS version 1.2, the GSCA technical committee made relatively modest changes to the values of several specifications in Section 1 to reflect the latest advances in technology (e.g., laser‐illuminated projection and object‐based sound [...]

Digital Immersive Giant Screen Specifications (DIGSS) 1.22024-11-22T22:34:49+00:00

We Need To Talk: A Town Hall Meeting on the Giant Screen Industry’s Business Models

We Need to Talk...A Town Hall Meeting on the Giant Screen Industry's Business Models Presented on September 11, 2019 GSCA 2019 International Conference in Victoria, BC Moderator: Paul Fraser, Blaze Cineworks Panelists: Daniel Ferguson, Cosmic Picture Caroline Borgudd, Cosmonova, Swedish Museum of Natural History Amber Hawtin, SK Films Jeana McNeil, Isurus Market Research & Consulting The giant screen film and theater industry has not experienced growth in a long while. In fact, some metrics are on a downward trend. It’s hard to imagine growth returning [...]

We Need To Talk: A Town Hall Meeting on the Giant Screen Industry’s Business Models2024-10-31T02:17:01+00:00

Successful Tourism Partnerships Leveraging the Tourism Market

Successful Tourism Partnerships Leveraging the Tourism Market Presented at the 2024 International Conference Session Organizers: Thom Benson, Tennessee Aquarium Diane Carlson, Giant Screen Cinema Consulting Moderator: Thom Benson, Vice President and Chief Communications and Marketing Officer, Tennessee Aquarium & IMAX® Theater Panel Members: David Blair Chief Marketing Officer, Chattanooga Tourism Co Caroline Borgudd, Marketing Communications Manager and Steering Committee Member, Cosmonova, Swedish Museum of Natural History, Stockholm, Sweden Patty Collins, Director of Global Sales, MacGillivray Freeman Films Description: Learn how to work with regional tourism office to [...]

Successful Tourism Partnerships Leveraging the Tourism Market2024-10-17T17:04:32+00:00

Revolutionizing Concessions in Giant Screen Theatres

Revolutionizing Concessions in Giant Screen Theatres Presented at the 2024 International Conference Session Organizer: Ryan Holota, Chief Operating Officer, Saskatchewan Science Centre Presenter: Larry Etter, Senior Vice President, Malco Theatres, Inc. and Director of Education, Entertainment Food and Beverage Association (formerly known as the National Association of Concessionaires) Session Overview: While ticket sales are essential, untapped revenue potential lies in a giant screen theatre’s concession. This session will explore the changing landscape of the concession stand. Session Description: The changing landscape of the concession: No [...]

Revolutionizing Concessions in Giant Screen Theatres2024-10-17T16:48:05+00:00

Maximizing Audience Engagement through Social Media Analytics

Maximizing Audience Engagement through Social Media Analytics Presented at the 2024 International Conference Presenter: Meg Bell, Senior Manager, Commercial Marketing and Public Relations, Museums Victoria and IMAX Melbourne Session Overview: In today's digital age, social media is an essential tool for engaging with audiences and driving traffic to giant screen theatres. Meg Bell from IMAX Melbourne will present an insightful session on leveraging social media analytics to enhance audience engagement and improve marketing strategies. Session Description: Meg and her team are experts in using social [...]

Maximizing Audience Engagement through Social Media Analytics2024-10-17T16:30:55+00:00

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle Presented at the 2024 International Conference Session Organizer: Phil Streather, Principal Large Format Presenters: Patty Collins, Director of Global Sales, MacGillivray Freeman Films Michael Dalton-Smith, Director/Producer, Wild Imagination Films Patricia Keighley, Chief Quality Guru, IMAX Corporation Ryan Holota, Chief Operating Officer, Saskatchewan Science Centre Tyler Mifflin, Managing Director/Producer, SK Films Description: Is it time to revisit the distributor/theater splits? 75% average to theatres was forged in the heady days of theaters spending $100,000 or more to [...]

Deal or No Deal: Realities of the Producer/Distributor/Theatre Triangle2024-10-17T16:20:11+00:00

AI-Powered Insights for Giant Screen Film Marketers

AI-Powered Insights for Giant Screen Film Marketers Presented at the 2024 International Conference Session Organizer: Brad Lisle, Foxfire Interactive Presenters: Caroline Borgudd, Senior Communication Strategist, Swedish Museum of Natural History Max Collister, Marketing and Communications Manager, SK Films Mary Jane Dodge, Senior Project Director, MacGillivray Freeman Films David Schweidel, Professor of Marketing at Emory University's Goizueta Business School Description: Kick off the session with AI marketing expert, David Schweidel, Professor of Marketing at Emory University’s Goizueta Business School. David explores how marketers can harness generative [...]

AI-Powered Insights for Giant Screen Film Marketers2024-10-17T16:08:36+00:00

Consumer Trends and Social Media Changes that Impact GS Businesses

Consumer Trends and Social Media Changes that Impact GS Businesses Presented at the 2024 International Conference Session Organizers: Thom Benson, Tennessee Aquarium Diane Carlson, Giant Screen Cinema Consulting Presenters: Megan Davey, VML, Managing Director, Strategy & Insights Nikki Hardin, VML, Managing Director, Data & Innovation Description: Do you know that consumers expect brands to offer optimism, uplift and re-enchantment? Or that 63% of consumers want brands to provide them with multisensory experiences? How about the idea that consumers will actively seek out brands that give [...]

Consumer Trends and Social Media Changes that Impact GS Businesses2024-10-17T15:29:42+00:00

Museon-Omniversum’s Award-Winning Campaign for Secrets of the Sea

By combining the film with programming and activities in the museum we allow the visitor to dive even deeper into the themes of the film Museon-Omniversum won a 2023 GSCA Achievement Award for Best Film Launch by a Theater for this launch of Secrets of the Sea. The judges noted the effectiveness of the many layers of programming that combined the film with activities and interactive experiences. Every department of the museum was invested in ensuring the film’s success and raising awareness of ocean conversation. Here’s how [...]

Museon-Omniversum’s Award-Winning Campaign for Secrets of the Sea2023-12-11T22:02:07+00:00