Resource Categories Marketing

Theater and Filmmaking Insights: Sharing for Success, Richard Morrison, IMAX Melbourne

Previously titled “Giant Screen 101,” this session is more than just a first-timer’s introduction to the giant screen industry. Seasoned veterans and newcomers alike will take away new ideas and contacts from this highly engaging and informative session. The session includes post-COVID success stories, how to program feature films and documentaries, and how to make giant screen theaters stand out from the competition. Filmmakers share insights on the challenges of making films for the giant screen as well as the wonderful creative opportunities provided by [...]

By Kelly Germain|2023-12-06T17:55:31+00:00July 6th, 2023|

Theater and Filmmaking Insights: Sharing for Success: Neale Johantgen, Indiana State Museum

Previously titled “Giant Screen 101,” this session is more than just a first-timer’s introduction to the giant screen industry. Seasoned veterans and newcomers alike will take away new ideas and contacts from this highly engaging and informative session. The session includes post-COVID success stories, how to program feature films and documentaries, and how to make giant screen theaters stand out from the competition. Filmmakers share insights on the challenges of making films for the giant screen as well as the wonderful creative opportunities provided by [...]

By Kelly Germain|2023-12-06T18:09:12+00:00June 22nd, 2023|

Afdhel Aziz: The Power of Purpose. How We Can Build Back Better.

Afdhel Aziz is one of the world’s leading evangelists and experts for the idea that business should be a force for good. After a 20-year career in marketing at Procter and Gamble, Nokia, Heineken, and Absolut Vodka, Afdhel Aziz is now currently the Founder and Chief Purpose Officer of Conspiracy of Love, a think-tank and idea incubator that helps advise Fortune 500 companies like Adidas, Facebook, Levis, Microsoft, Mondelez, and Mars on how to "do well by doing good." He has helped companies around the [...]

By Kelly Germain|2023-12-06T18:10:49+00:00June 22nd, 2023|

PR 101: Launching a Film Using Featured Talent

Looking for a creative way to launch a new film? Two GSCA member museums share tips on using featured talent to launch a giant screen film. The Denver Museum of Nature & Science made the star of their Extreme Weather 3D marketing campaign an object instead of a person—The Tornado Intercept Vehicle (TIV). The TIV, dropped off by filmmaker Sean Casey, rolled up to the museum to much fanfare and was positioned in front of the museum for three weeks. Maura O’Neal, DMNS’s Communications and [...]

By Kelly Germain|2023-12-06T19:09:25+00:00June 22nd, 2023|

It Takes a Museum: Discovery Place’s Award-Winning “Year of the Engineer” Program

In 2018, Discovery Place in Charlotte, North Carolina, partnered with 250 STEM leaders to provide 2,500 experiences to expose 250,000 guests to the wonders of STEM. It all started with a rough-cut screening of the film Dream Big, which sparked the idea to not just show the film but to have a “year of the engineer,” with all forms of programming centered around engineering. In this webinar, you'll learn how Discovery Place's divisions all worked together to create this award-winning program and how you can [...]

By Kelly Germain|2023-12-06T19:10:38+00:00June 22nd, 2023|

Theater Operations Survey Results

From ticket prices, programming, attendance, capture rates, marketing, budgeting, staffing, concessions, and much more, this Giant Screen Cinema Association webinar looks at the results of an extensive survey GSCA conducted in 2019 to understand how theaters structure their operations. This webinar was presented on December 3, 2019, by GSCA Member Services Committee Co-Chairs Marlene Janetos and Mary Jane Dodge. Download Webinar Slides Download PDF of Full Results

By Kelly Germain|2023-12-06T19:12:26+00:00June 22nd, 2023|

Digital Marketing Tools for Theaters and Distributors

Learn about some of the latest strategies and tactics being used to successfully market giant screen films. Presenters include: Brian Siddle from Strong Coffee Marketing and Aileen Robertson from Cosmic Picture share details of the marketing campaign for Superpower Dogs, winner of the GSCA 2019 Achievement Award for Best Marketing Campaign by a Distributor, and what you should keep in mind as you develop your own digital marketing campaigns. Lea Silver shares IMAX Victoria's digital marketing successes in launching Great Bear Rainforest. Lori Rick and Shauna Badheka [...]

By Kelly Germain|2023-12-06T19:16:55+00:00June 21st, 2023|

Budget-Friendly Marketing Ideas

Getting the most from your communications, marketing, and advertising spend is always important. Over the past year, many theaters have embraced the challenge of doing more with less and have improved the efficiency of their marketing operations. In this webinar, we’ll hear from three theaters that have found success with more focused budgets including: Alexandra Van Der Zee, Omniversum, The Hague, Netherlands Sharlene Argyres and Donna Domenici, New Mexico Museum of Natural History, Albuquerque, New Mexico James Nesmith, Science Spectrum, Lubbock, Texas As a bonus, [...]

By Kelly Germain|2023-12-06T19:24:52+00:00June 21st, 2023|

Theater Reopening Tips and Best Practices

What are the top three things that made a difference in reopening a theater? GSCA member theaters will take us inside their theaters in a lightning round of the top three things that made a difference in their reopening. They’ll share their insights and advice on everything from operations to programming, ticketing, and marketing. Presented at the GSCA 2021 Virtual Conference Session organizer: Therese Andrade Presenters: John Armistead, Manager of IMAX, Sci-Port Louisiana’s Science Center, Shreveport, LA Caroline Borgudd, Swedish Museum of Natural History, Stockholm, [...]

By Kelly Germain|2023-12-06T19:30:24+00:00June 21st, 2023|

New Content and New Ways to Program

In this session we’ll explore innovative new programming, including both new content and new ways to program more traditional content. Our panel of giant screen theater and distribution veterans will share examples, their experiences with it, and their recommendations for success. This session will address these and other questions: How can you stay true to your brand, focus on the consumer, and expand your business? How does a theater determine what new audiences may be underserved by their current slate, and what programming changes would [...]

By Kelly Germain|2023-12-06T19:38:21+00:00June 21st, 2023|