Resource Categories Marketing

Audience Focus, Marketing, and Data-Driven Action

Revealing Consumer Insights From Visitors and Non-visitors To Drive Attendance Presenter: Caroline Borgudd, Swedish Museum of Natural History, Cosmonova From in-depth interviews, learn what drives current visitors to the giant screen experience and what the barriers are for non-visitors. Gain fresh and surprising insights about what the biggest competitors to out-of-home entertainment have in common with the GS experience. These insights will help you reengage with audiences and invite new target groups to find meaning from the giant screen experience and provide encouragement for anyone [...]

Audience Focus, Marketing, and Data-Driven Action2023-12-06T17:48:40+00:00

Energize Your Marketing Efforts: What You Can Do Now!

Market it and they will come, but with marketing budgets drastically reduced or even eliminated, how do you activate moviegoers and generate theatre attendance? This session will provide tips on new and inexpensive marketing tactics for launching films and energizing the theater. You’ll hear from successful theaters and outside experts about how to make your digital marketing plan more effective, including how to select the best social media channel for various target audiences, reorganize your YouTube channel, email marketing strategies, use mobile messaging to get [...]

Energize Your Marketing Efforts: What You Can Do Now!2023-12-06T17:52:15+00:00

Theater and Filmmaking Insights: Sharing for Success, Richard Morrison, IMAX Melbourne

Previously titled “Giant Screen 101,” this session is more than just a first-timer’s introduction to the giant screen industry. Seasoned veterans and newcomers alike will take away new ideas and contacts from this highly engaging and informative session. The session includes post-COVID success stories, how to program feature films and documentaries, and how to make giant screen theaters stand out from the competition. Filmmakers share insights on the challenges of making films for the giant screen as well as the wonderful creative opportunities provided by [...]

Theater and Filmmaking Insights: Sharing for Success, Richard Morrison, IMAX Melbourne2023-12-06T17:55:31+00:00

Theater and Filmmaking Insights: Sharing for Success: Neale Johantgen, Indiana State Museum

Previously titled “Giant Screen 101,” this session is more than just a first-timer’s introduction to the giant screen industry. Seasoned veterans and newcomers alike will take away new ideas and contacts from this highly engaging and informative session. The session includes post-COVID success stories, how to program feature films and documentaries, and how to make giant screen theaters stand out from the competition. Filmmakers share insights on the challenges of making films for the giant screen as well as the wonderful creative opportunities provided by [...]

Theater and Filmmaking Insights: Sharing for Success: Neale Johantgen, Indiana State Museum2023-12-06T18:09:12+00:00

Afdhel Aziz: The Power of Purpose. How We Can Build Back Better.

Afdhel Aziz is one of the world’s leading evangelists and experts for the idea that business should be a force for good. After a 20-year career in marketing at Procter and Gamble, Nokia, Heineken, and Absolut Vodka, Afdhel Aziz is now currently the Founder and Chief Purpose Officer of Conspiracy of Love, a think-tank and idea incubator that helps advise Fortune 500 companies like Adidas, Facebook, Levis, Microsoft, Mondelez, and Mars on how to "do well by doing good." He has helped companies around the [...]

Afdhel Aziz: The Power of Purpose. How We Can Build Back Better.2023-12-06T18:10:49+00:00

PR 101: Launching a Film Using Featured Talent

Looking for a creative way to launch a new film? Two GSCA member museums share tips on using featured talent to launch a giant screen film. The Denver Museum of Nature & Science made the star of their Extreme Weather 3D marketing campaign an object instead of a person—The Tornado Intercept Vehicle (TIV). The TIV, dropped off by filmmaker Sean Casey, rolled up to the museum to much fanfare and was positioned in front of the museum for three weeks. Maura O’Neal, DMNS’s Communications and [...]

PR 101: Launching a Film Using Featured Talent2023-12-06T19:09:25+00:00

It Takes a Museum: Discovery Place’s Award-Winning “Year of the Engineer” Program

In 2018, Discovery Place in Charlotte, North Carolina, partnered with 250 STEM leaders to provide 2,500 experiences to expose 250,000 guests to the wonders of STEM. It all started with a rough-cut screening of the film Dream Big, which sparked the idea to not just show the film but to have a “year of the engineer,” with all forms of programming centered around engineering. In this webinar, you'll learn how Discovery Place's divisions all worked together to create this award-winning program and how you can [...]

It Takes a Museum: Discovery Place’s Award-Winning “Year of the Engineer” Program2023-12-06T19:10:38+00:00

Theater Operations Survey Results

From ticket prices, programming, attendance, capture rates, marketing, budgeting, staffing, concessions, and much more, this Giant Screen Cinema Association webinar looks at the results of an extensive survey GSCA conducted in 2019 to understand how theaters structure their operations. This webinar was presented on December 3, 2019, by GSCA Member Services Committee Co-Chairs Marlene Janetos and Mary Jane Dodge. Download Webinar Slides

Theater Operations Survey Results2024-08-14T12:55:43+00:00

Digital Marketing Tools for Theaters and Distributors

Learn about some of the latest strategies and tactics being used to successfully market giant screen films. Presenters include: Brian Siddle from Strong Coffee Marketing and Aileen Robertson from Cosmic Picture share details of the marketing campaign for Superpower Dogs, winner of the GSCA 2019 Achievement Award for Best Marketing Campaign by a Distributor, and what you should keep in mind as you develop your own digital marketing campaigns. Lea Silver shares IMAX Victoria's digital marketing successes in launching Great Bear Rainforest. Lori Rick and Shauna Badheka [...]

Digital Marketing Tools for Theaters and Distributors2023-12-06T19:16:55+00:00

Budget-Friendly Marketing Ideas

Getting the most from your communications, marketing, and advertising spend is always important. Over the past year, many theaters have embraced the challenge of doing more with less and have improved the efficiency of their marketing operations. In this webinar, we’ll hear from three theaters that have found success with more focused budgets including: Alexandra Van Der Zee, Omniversum, The Hague, Netherlands Sharlene Argyres and Donna Domenici, New Mexico Museum of Natural History, Albuquerque, New Mexico James Nesmith, Science Spectrum, Lubbock, Texas As a bonus, [...]

Budget-Friendly Marketing Ideas2023-12-06T19:24:52+00:00