Resource Categories Theater

Digital Marketing Tools for Theaters and Distributors

Learn about some of the latest strategies and tactics being used to successfully market giant screen films. Presenters include: Brian Siddle from Strong Coffee Marketing and Aileen Robertson from Cosmic Picture share details of the marketing campaign for Superpower Dogs, winner of the GSCA 2019 Achievement Award for Best Marketing Campaign by a Distributor, and what you should keep in mind as you develop your own digital marketing campaigns. Lea Silver shares IMAX Victoria's digital marketing successes in launching Great Bear Rainforest. Lori Rick and Shauna Badheka [...]

By Kelly Germain|2023-12-06T19:16:55+00:00June 21st, 2023|

Theater Disinfection Products and Technologies for COVID and Beyond

Whether currently opened or making plans to re-open, theaters everywhere have had to consider a plethora of new health and safety protocols, many of which have been implemented. Adopting a holistic, “healthy building” approach appears to be the new normal, and the search for the best practices and products continues. In this webinar, we’ll focus on a few new products and technologies (based on old science) that are being used in interior public spaces, such as theaters, to effectively disinfect the air and surfaces. An [...]

By Kelly Germain|2023-12-06T19:18:24+00:00June 21st, 2023|

Alternative Content Webinar

As many of us had to pivot during the past two years, new “alternative” content became the buzzword. For our industry, alternative content is, but is not limited to, feature films, concerts, theater presentations, live presentations, gaming, etc. GSCA and the GSCA Industry Development Committee review the results of the Alternative Content Survey that was conducted the summer of 2022. It is the hope of the committee that this survey serves as a catalyst for ongoing discussion regarding this topic. The learnings from the survey [...]

By Kelly Germain|2024-01-30T18:58:09+00:00June 21st, 2023|

Budget-Friendly Marketing Ideas

Getting the most from your communications, marketing, and advertising spend is always important. Over the past year, many theaters have embraced the challenge of doing more with less and have improved the efficiency of their marketing operations. In this webinar, we’ll hear from three theaters that have found success with more focused budgets including: Alexandra Van Der Zee, Omniversum, The Hague, Netherlands Sharlene Argyres and Donna Domenici, New Mexico Museum of Natural History, Albuquerque, New Mexico James Nesmith, Science Spectrum, Lubbock, Texas As a bonus, [...]

By Kelly Germain|2023-12-06T19:24:52+00:00June 21st, 2023|

Aspect Ratios: The Shape of Cinema

Nothing could be as boring as aspect ratios, right? Well, you haven’t seen Jonathan Bird’s exciting and fascinating look at aspect ratios and how we got to where we are today. This short presentation looks at the history of aspect ratio in cinema, how it affected lens design, film evolution, projector design and culminated in the unique (some would say odd) 1.43:1 aspect ratio of IMAX. And while something as mundane as aspect ratio might not seem very exciting, it is in fact the very [...]

By Kelly Germain|2023-12-06T19:27:05+00:00June 21st, 2023|

Theater Reopening Tips and Best Practices

What are the top three things that made a difference in reopening a theater? GSCA member theaters will take us inside their theaters in a lightning round of the top three things that made a difference in their reopening. They’ll share their insights and advice on everything from operations to programming, ticketing, and marketing. Presented at the GSCA 2021 Virtual Conference Session organizer: Therese Andrade Presenters: John Armistead, Manager of IMAX, Sci-Port Louisiana’s Science Center, Shreveport, LA Caroline Borgudd, Swedish Museum of Natural History, Stockholm, [...]

By Kelly Germain|2023-12-06T19:30:24+00:00June 21st, 2023|

New Directions in Giant Screen Films

How do we keep giant screen programming relevant in this digital age? What market trends can inform us about what today’s audiences are seeking? How do we best position our theaters in this new, post-pandemic era? These questions and more will be explored, guided by recent case studies from films such as Mesmerica and Superpower Dogs that reveal the unique power of giant screen cinema to deeply engage and inform audiences. Presented at the GSCA 2021 Virtual Conference Session organizer: Ed Lantz, Vortex Immersion Media Presenters: Jonathan Bird, President [...]

By Kelly Germain|2023-12-06T19:31:22+00:00June 21st, 2023|

New Content and New Ways to Program

In this session we’ll explore innovative new programming, including both new content and new ways to program more traditional content. Our panel of giant screen theater and distribution veterans will share examples, their experiences with it, and their recommendations for success. This session will address these and other questions: How can you stay true to your brand, focus on the consumer, and expand your business? How does a theater determine what new audiences may be underserved by their current slate, and what programming changes would [...]

By Kelly Germain|2023-12-06T19:38:21+00:00June 21st, 2023|

Marketing Focused Social Media

Social media marketing has moved beyond just Facebook, Twitter, and Instagram with TikTok exploding onto the scene—creating new social media superstars and opportunities for engagement and impact. In this session, we’ll take a bird’s eye view of the platform and then dive in deep with a small museum that gained more than a million followers in just a few months. Next, we’ll learn why the audience on TikTok might just be the best one to engage for real social change—if you can connect with them [...]

By Kelly Germain|2023-12-06T19:40:42+00:00June 20th, 2023|

The National STEM Gaming Network: Esports Takes Over the Big Screen

The explosive popularity of "esports'' and video games presents a fantastic opportunity for science and technology centers to engage the K-12 audience and offer unique educational opportunities. Embedded in every video game are rich elements of science, technology, engineering, arts, and mathematics. With our combined technology, alignment of our educational missions, and assets such as giant screen digital cinemas, science and technology centers are excellent venues to host educational and entertaining programs based around gaming. From matches and tournaments, to watch parties and livestream viewing [...]

By Kelly Germain|2023-12-06T19:58:32+00:00June 20th, 2023|